The University of Southampton is among the top 100 universities in the world, according to the QS World University Ranking. Southampton Business School is ranked within the top 20 business schools of the UK.
The department of Digital and Data-Driven Marketing is ranked number 1 in the UK for Graduate Prospects in marketing, and a joint 3rd for the 2nd year running in the Complete University Guide. The department members focus on real-life and contemporary marketing challenges in advertising, branding, consumer behaviour, digital and social media marketing, international marketing, relationship marketing, retailing and marketing strategy within B2C, B2B and C2C contexts. Our expert researchers employ sectoral lenses that include small and large enterprises, for-profit and not-for-profit organizations, to understand how technologies and innovative developments enhance customer experience, boost firm performance, and contribute to societal well-being. Our research enables local, regional, national, and global organizations in tackling current and future marketing challenges. We employ big data analyses, experiments, quantitative surveys, qualitative and mixed methods, to generate methodologically-rigorous and evidence-based research output that contributes to theory, business practice, and public policy.
Our department staff are engaged in several externally funded research projects, generating new knowledge that impacts business practice. The staff members regularly publish in top-tier academic journals such as the Journal of Retailing, Journal of Advertising Research, Journal of Advertising, Journal of Business Research, Journal of World Business, Tourism Management, Harvard Business Review (Online), European Journal of Marketing, Journal of Business Ethics, Psychology and Marketing, and Industrial Marketing Management. The members also publish in popular outlets such as WARC/Admap, The Conversation, Adweek, are frequently contacted to provide expert commentary in the media on current marketing issues, and actively participate at international academic and industry conferences.
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