The guest editorial team

Dr. Hongfei Liu

University of Southampton

Hongfei Liu is a Lecturer (Assistant Professor) in Marketing at the University of Southampton. Hongfei specializes in electronic word-of-mouth marketing, and his research interests include digital marketing and social media, service marketing and strategic marketing management. He has presented his research at prestigious marketing conferences and his work has been published in leading journals, including Tourism Management, Journal of Business Ethics and Journal of Marketing Management, among others. He reviews for numerous marketing and information management journals, and has been involved in organizing several conferences and workshops.

Prof. Chanaka Jayawardhena

University of Surrey

Chanaka Jayawardhena is Head of the Department of Marketing and Retailing and Professor of Marketing at the University of Surrey, and a visiting Professor at University of Hull. Professor Jayawardhena’ s research investigates relevant and interesting problems that potentially develop impactful findings for both academia and the practitioners. He specialises in word of mouth marketing, relationship marketing and collaborative consumption behaviours. Chanaka has had over 100 articles published in specialist journals and proceedings, including Industrial Marketing Management, Journal of Business Research, Tourism Management, European Journal of Marketing, among others.

Prof. Paurav Shukla

University of Southampton

Paurav Shukla is Professor of Marketing and Head of Digital and Data Driven Marketing Department at the Southampton Business School, University of Southampton, UK. His research highlights the hidden meanings and associations embedded within consumption practices across cultures and offers novel insights for researchers and practitioners. He is one of the leading academic scholars in the luxury branding domain. Paurav’s career began in industry, and he continues to work hand in hand with academic institutions and corporate organizations in the capacity of visiting professor, advisor and board of directors. He has published many articles in top-tier academic journals including Journal of World Business, Journal of Business Research, International Marketing Review, Psychology & Marketing, among others. Popular accounts of his work have appeared in the BBC, the Sunday Times, the Guardian, Newsweek, Woman’s Wear Daily (the fashion bible), Luxury Society, and LiveMint Wall Street Journal and many other international outlets. He has consulted for global consumer brand firms such as Unilever, GSK, Zurich insurance; leading as well as budding digital companies including iCrossing, Mavens, Urban Rivals, CGEye; International luxury, fashion brands Spiewak, Stella, Lillie Design; large financial and insurance firms ICICI Prudential, and Life Insurance Corporation of India, among others.

Dr. Victoria-Sophie Osburg

Montpellier Business School

Victoria-Sophie Osburg is an Associate Professor at Montpellier Business School, France. She holds a PhD in Marketing from the University of Göttingen, Germany, as well as a BSc and MSc in Psychology from the same institution. She has worked at several well-known universities before, including the University of Sheffield, UK, and the University of Göttingen, Germany. Her research focuses on several topical issues within the subject areas of sustainability/responsible marketing, digital marketing and consumer psychology. Her research has been published in many leading journals such as Journal of Service Research, Tourism Management, Journal of Business Ethics and Journal of Business Research. She has served as a Guest Editor of special issues/sections before, for example, in the Journal of Business Ethics. She has also presented her research at many leading Marketing and Psychology conferences, and she is a Co-track chair of the AMS World Marketing Congress. Furthermore, she has taught students from all levels in different countries (e.g., UK, Germany, France, Hong Kong, Singapore) and acts as a PhD supervisor and examiner.

Dr. Vignesh Yoganathan

University of Sheffield

Dr. Vignesh Yoganathan is an Associate Professor in Marketing and Director of MBA at the University of Sheffield’s Executive and Professional Education division. His research focuses on technological and responsibility-related aspects of branding and marketing, and has been published in journals including the Journal of Service Research, Journal of Business Ethics, and Journal of Business Research. Vignesh has previously co-edited special issues/sections in the Journal of Business Ethics and Internet Research. His current research examines artificial intelligence applications and its implications for consumer engagement, brand management, and ethics.

The host institutions

Southampton Business School (University of Southampton)

The University of Southampton is among the top 100 universities in the world, according to the QS World University Ranking. Southampton Business School is ranked within the top 20 business schools of the UK.

The department of Digital and Data-Driven Marketing is ranked number 1 in the UK for Graduate Prospects in marketing, and a joint 3rd for the 2nd year running in the Complete University Guide. The department members focus on real-life and contemporary marketing challenges in advertising, branding, consumer behaviour, digital and social media marketing, international marketing, relationship marketing, retailing and marketing strategy within B2C, B2B and C2C contexts. Our expert researchers employ sectoral lenses that include small and large enterprises, for-profit and not-for-profit organizations, to understand how technologies and innovative developments enhance customer experience, boost firm performance, and contribute to societal well-being. Our research enables local, regional, national, and global organizations in tackling current and future marketing challenges. We employ big data analyses, experiments, quantitative surveys, qualitative and mixed methods, to generate methodologically-rigorous and evidence-based research output that contributes to theory, business practice, and public policy.

Our department staff are engaged in several externally funded research projects, generating new knowledge that impacts business practice. The staff members regularly publish in top-tier academic journals such as the Journal of Retailing, Journal of Advertising Research, Journal of Advertising, Journal of Business Research, Journal of World Business, Tourism Management, Harvard Business Review (Online), European Journal of Marketing, Journal of Business Ethics, Psychology and Marketing, and Industrial Marketing Management. The members also publish in popular outlets such as WARC/Admap, The Conversation, Adweek, are frequently contacted to provide expert commentary in the media on current marketing issues, and actively participate at international academic and industry conferences.

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Montpellier Business School

A committed and inclusive management school, Montpellier Business School (MBS) trains the forerunners of a sustainable economic transition. Its courses include Bachelor, Master in Management, Masters of Sciences, Executive MBA and Executive DBA programmes. MBS belongs to the circle of the 1% of world’s business schools holding the three most prestigious accreditations: AACSB, EFMD-EQUIS, AMBA. With its international outlook, MBS is home to 80 nationalities and offers its students nearly 200 international destinations. A pioneer of inclusion and a leader in apprenticeship, MBS is a leading expert in professionalisation. As a pioneering school at the forefront of inclusion, co-owner of the Diversity® and Gender Equality® labels, MBS incorporates CSR (Corporate Social and Environmental Responsibility) into ail its courses.

MBS has more than 100 permanent professors and teacher-researchers who collaborate actively with more than 50 Universities and Business Schools in France. Internationally, our Faculty collaborates with institutions based in more than 25 countries. MBS has research groups, chairs and a Yunus Centre for Social Business and Financial Inclusion. Although MBS’ research covers all fields of management science, there is an emphasis on innovation and entrepreneurship, CSR, sustainable development and diversity.

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