The keynote speakers

Prof. Naveen Donthu

Georgia State University

Professor Donthu specializes in marketing research methodology and models, marketing metrics and marketing productivity, electronic commerce, comparative and outdoor advertising, brand equity, Hispanic consumer research, cross-cultural issues, and customer satisfaction research.

He has more than 90 publications in journals such as Marketing Science, Management Science, Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research and Journal of Retailing.

Professor Donthu has consulted for many national and international companies, presented executive seminars to managers from many countries, and received industry support and academic grants to conduct research. He has served on the editorial boards of the Journal of Marketing, Journal of Consumer Research and Journal of the Academy of Marketing Science. He currently serves as the editor-in-chief of the Journal of Business Research.

Professor Donthu received the 1997 Georgia State University Outstanding Faculty Achievement Award (university-wide award for extraordinary achievement in teaching, research and service), the 1994 and 1999 Robinson College of Business Faculty Recognition Award for Research, the 1998 Robinson College of Business Faculty Recognition Award for Teaching, the 2003 Robinson College of Business Faculty Recognition Award for Service, and the 2004 Robinson College of Business Board of Advisors Award for Service.

Prof. Thorsten Hennig-Thurau

University of Münster

Professor Dr. Thorsten Hennig-Thurau holds the Chair for Marketing & Media Research at the University of Münster’s prestigious Marketing Center and serves as the academic director of the university’s M.B.A. in Marketing program. He is consistently ranked as one of Germany’s leading business scholar; the Stanford study in PLOS lists him among the Top 100 most impactful marketing scholars globally. Professor Hennig-Thurau’s academic work focuses on the consequences of digitalization for businesses and consumers; his excitement for digital disruption goes back as far as the mid-1990s and is reflected in his founding role of the Münster-based Digitalization Think:Lab (an initiative at the forefront of the digital revolution), along with his editorship of special issues and the authoring of several publications. His research has appeared multiple times in the world’s leading scholarly journals such as the Journal of Marketing, the Academy of Management Journal, Journal of Applied Psychology, and JAMS. His contributions include the seminal work on electronic word of mouth, empirical evidence for revenue cannibalization caused by movie file sharing and the “Twitter effect” of social media, as well as the development of the “pinball framework” of digital marketing. Professor Hennig-Thurau has been honored with a number of awards, including a Lifetime Award for Published Scholarly Contributions from the UCLA and the JAMS Sheth Foundation Best Paper Award in both 2015 and 2018. Google Scholar counts more than 27k citations for his work, which has also been covered by leading international media outlets, including the New York Times, Businessweek, and the Financial Times. He also is the author of a number of books, with his most recent one being “Entertainment Science”, in which he shows how combining intuition with data analytics and practical theory enhances entertainment success in the digital age (with Mark B. Houston, Springer Nature 2019).